I was commissioned by Original Shrewsbury to create some illustrations to promote their elf trail competition in Shrewsbury town for the run-up to Christmas. They asked for designs to go on the large advertising totems, a leaflet advertising the trail and an illustration on the same theme for their annual 'letter to Father Christmas' postcard.
The brief was to illustrate little elves causing mischief around the town and small businesses in Shrewsbury.

Design for the front of the leaflet.

Design for the back of the leaflet.

Designs for the two totems that would be dotted around the town centre.

Design for the letter to Father Christmas which would be filled in by children and then posted in special Christmas post boxes in town.

Elf totem on Pride Hill in Shrewsbury
Elf totem on Pride Hill in Shrewsbury
Close-up of the elves on the totem
Close-up of the elves on the totem
Close-ups of the elves on the totem
Close-ups of the elves on the totem
Narrow totem on the street in Shrewsbury town centre
Narrow totem on the street in Shrewsbury town centre
A closer look at the elf illustrations:

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