![](https://cdn.myportfolio.com/946621d99f5b698d53da7e77a11af0b1/3242af2f-9662-4bcc-9fe9-b88d494eea5e_rw_3840.jpg?h=36cb0cefb809d60d6f3706fcd98f9b60)
I was asked to create some illustrations to promote an elf trail competition in Shrewsbury town for the run-up to Christmas. Shrewsbury BID asked for designs to go on the large advertising totems, a leaflet advertising the trail and an illustration on the same theme for their annual 'letter to Father Christmas' postcard.
The brief was to illustrate little elves causing mischief around the town and small businesses in Shrewsbury.
![](https://cdn.myportfolio.com/946621d99f5b698d53da7e77a11af0b1/30ff5ff0-4a15-4793-a914-5bdf2fd68a4c_rw_1920.jpg?h=acb501513660e7743c0ab748bab40330)
Design for the front of the leaflet.
![](https://cdn.myportfolio.com/946621d99f5b698d53da7e77a11af0b1/8b1cdffe-f9cc-43fa-9467-0b9f22cb57a7_rw_1920.jpg?h=c2a067e511c4a32613dd4aa713b6cf1c)
Design for the back of the leaflet.
![](https://cdn.myportfolio.com/946621d99f5b698d53da7e77a11af0b1/c477c9a7-21ca-47b7-8db4-f7ad71a8cc30_rw_1920.jpg?h=18158cf21d3383242c7a1285c9cfba0f)
Designs for the two totems that would be dotted around the town centre.
![](https://cdn.myportfolio.com/946621d99f5b698d53da7e77a11af0b1/c532ff42-c1b6-4c9b-9099-2e9185239357_rw_1920.jpg?h=2c0a433839980ddeb4ae6c855113db2f)
Design for the letter to Father Christmas which would be filled in by children and then posted in special Christmas post boxes in town.
![Elf totem on Pride Hill in Shrewsbury](https://cdn.myportfolio.com/946621d99f5b698d53da7e77a11af0b1/51c09926-fffd-4c53-aa9c-5ef714c6e5a4_rw_3840.jpg?h=fd81d1df3995e3f9366211fabeb50eb6)
Elf totem on Pride Hill in Shrewsbury
![Close-up of the elves on the totem](https://cdn.myportfolio.com/946621d99f5b698d53da7e77a11af0b1/c5e9e6a6-b585-456e-b6c3-0e78f59736cc_rw_3840.jpg?h=6d627ffdaf55fcfee5012cef078998e3)
Close-up of the elves on the totem
![Close-ups of the elves on the totem](https://cdn.myportfolio.com/946621d99f5b698d53da7e77a11af0b1/ba6ae045-528f-4866-aaaf-63e41900a83a_rw_3840.jpg?h=c89b0925b0ea7560decc0268f5460565)
Close-ups of the elves on the totem
![Narrow totem on the street in Shrewsbury town centre](https://cdn.myportfolio.com/946621d99f5b698d53da7e77a11af0b1/3758ef53-94f1-44bc-a43d-a8e7541c0276_rw_3840.jpg?h=a6be732edb48b986c7a2e7d8a3abc73d)
Narrow totem on the street in Shrewsbury town centre
A closer look at the elf illustrations:
![](https://cdn.myportfolio.com/946621d99f5b698d53da7e77a11af0b1/31a41573-943f-4acf-980a-c479b71e3756_rw_1920.jpg?h=9ebda1365606861daf65b5d85380d709)
![](https://cdn.myportfolio.com/946621d99f5b698d53da7e77a11af0b1/92094f20-7bd5-4597-a0fa-45961cd5ebb5_rw_1920.jpg?h=6de2197eb5515970c1d4d85b19042425)
![](https://cdn.myportfolio.com/946621d99f5b698d53da7e77a11af0b1/e00b9ff0-ac2f-4c98-ac6c-6f252d4cdaa1_rw_1920.jpg?h=804ae36691dcb9d275c74e9e85042c55)
![](https://cdn.myportfolio.com/946621d99f5b698d53da7e77a11af0b1/f1a51215-09e4-43b1-9a07-d3227837c59c_rw_1920.jpg?h=53b8f590273f978822a03c61ebe714ee)
![](https://cdn.myportfolio.com/946621d99f5b698d53da7e77a11af0b1/b7cf8e61-7240-4e12-a7e1-f1c747d8b6ab_rw_1920.jpg?h=65ced17606446aaf20ff927a53ab9e9b)
![](https://cdn.myportfolio.com/946621d99f5b698d53da7e77a11af0b1/11173033-342c-45ef-9596-d737e8092088_rw_1920.jpg?h=25aac5eb837a12cbef649f032e208f6f)
![](https://cdn.myportfolio.com/946621d99f5b698d53da7e77a11af0b1/f6fca0a8-4824-4c84-9f2a-b5cb431f5af6_rw_1920.jpg?h=258c998e5b09fb7a236c7aabde179380)
![](https://cdn.myportfolio.com/946621d99f5b698d53da7e77a11af0b1/0da1e8a2-5747-4d2c-b4fc-431112b7d87d_rw_1920.jpg?h=74d8e1c504881872702c318c3ab3ecac)
![](https://cdn.myportfolio.com/946621d99f5b698d53da7e77a11af0b1/b6052614-a6ff-4f2e-8b2d-efcaf2ef9eae_rw_1920.jpg?h=fa88ab8d026b034678bf35ba4755409d)
![](https://cdn.myportfolio.com/946621d99f5b698d53da7e77a11af0b1/1962bb5e-f2f2-4a0c-96aa-37884580f8e5_rw_1920.jpg?h=6cc2e113cd91fae365ece4fbb5286c93)
![](https://cdn.myportfolio.com/946621d99f5b698d53da7e77a11af0b1/12960d92-0d01-4024-adda-6fd1c2e50576_rw_1920.jpg?h=2f2f9b9368c085374cbea054a2440490)